What They All Said About Us In 2009 : No.3. : The Guardian & Big Chill

OK, so this one is easily perhaps the most statisfying and surprising piece of press, if only because we discovered it quite by accident. Whilst in Borders, at the start of the Summer, a keen interest in festivals led us to do a bit of free library browsing, and start flicking through a new book from those intellectuals at the Guardian. They'd gone a produced a guide to the UK festival summer, and not only that, but they did it in partnership with the Big Chill (who themselves know how to run a festival or two!!!). And maddly, they mentioned us!!!!

When we showed it to Richard Haswell at DMH, he nearly choked on his cappuccino and Marlboro Light. And we're quite flabbergasted also (crikey, we're in a full blown, bound £15 book my parents could buy from WH Smiths!!!). Heres the page in particular!!

Just to highlight, they say :

`There's a sense that this is a festival that has outgrown its venue. With BBC Radio 6 as its media partner, Summer Sundae has a level of media coverage that puts most other festivals this size (capacity about 6,000) to shame. But a solution is in sight! Various `fringe` events have started springing up in Leicester around the festival, with buses provided to ferry punters from one to the next. Many happen on the Thursday night, but this time around they're hoping to schedule gigs as far as two weeks in advance. Keep an eye on www.summersundaefringe.com for details`.